My first impression was just how light and spacious the store seemed, with sleek custom fittings, bright signage and clearly marked 'zones'. The hair salon is at the back, with a section in the middle for additional hair services (straightening etc.) brows and nails. The brands of cosmetics, toiletries and fragrance include ones you don't normally find in a Superdrug, such as the Marc Jacobs perfume, and The Balm cosmetics. The opening hours are most convenient - they open at 8am and don't close until 8pm, so that you can get your grooming done before work, or after work and before that night out.
The staffing is also different to your usual Superdrug, with staff allocated to specific zones e.g. fragrance staff for the fragrance area. I have to say, that's a really good idea. I chatted to lots of staff, and they'd all had some intensive training, and seemed genuinely excited and passionate about this new venture - and more importantly, they knew their stuff.
I tried out a few services while I was there - I had false eyelashes applied, my hair curled, and my make-up done, as they were all complementary for the launch. A treat indeed, but the prices are very affordable too. I think it was around £30 for a cut and blow dry, and the prices of the other services such as the brow bar are comparable to other retailers. There are a few fun features in store too, to play around with - a screen that takes your picture and that transposes different hairstyles on to you, and a little video clip selfie that you can have sent instantly to your social media. All in all, this makes for an 'experience', and I can imagine the hoards of hen parties that descend on Cardiff being able to while away a good few hours in this new store, before they hit St Mary's Street for their big night out.
Gemma and I try out the video selfie!
It was such a fun event, and really nice to catch up with some other bloggers, including the lovely Gemma of Fat Frocks. Very generously, us bloggers received a gift voucher to spend in store, and I have already stocked up on some Bourjois makeup and have a return visit planned to try out some of the new ranges that aren't stocked in your usual Superdrug.
Thank you to the lovely staff at Superdrug Beauty Studio for answering all of my questions and for providing all of the beauty treatments. Thanks also to the lovely people at Grayling for the invite, and to the lady that kept me topped up with the Welsh bubbly!