The huge atrium
I was on the first floor, and the room didn't have a balcony but it did have a really stunning view over the bay. There's everything you need (hairdryer, ironing board, safe etc.) and the obligatory towel animals to greet you. I had an elephant, but you can never be 100% sure with towel animals.
It's a nice enough room, but still has a bit of that corporate, less-personal feel that you'd expect from a hotel chain rather than an independently run one. I thought the bathroom wasn't quite up to standard, with some outdated metal edging on the bath panel that was a bit jarring aesthetically. There weren't enough hooks in the bathroom, none on the back of the door in particular. There was also that perennial issue of inadequate lighting for makeup, which I complain about everywhere I stay (apart from Clevedon Hall, they had perfect lighting sussed!).
Breakfast is served in Tides restaurant, which makes the most of the location with its large windows, and a terrace for those rare warm days. I had a full English breakfast, which was really good, and there was a vast selection of fruit, cheeses, meats etc. or you could order something individually cooked from the menu.
It's the views and the location in the heart of the bay that really make the hotel something special. One of my colleagues said they had a room overlooking the marshes, and was delighted to hear the call of a rare water bird from the balcony. In the bay you're ideally placed for visiting the Dr Who Experience, Millennium Centre, and all of the bay's restaurants and bars.
My work schedule meant that I didn't have time to make use of the fabulous hotel swimming pool and spa, but I've heard very good things about it.
Overall then, I love the location, the atrium, the staff were lovely, but I think for me the rooms don't quite hit the spot. They're a bit bland for my tastes. Prices vary dramatically depending on what level of room you go for and how far in advance you book - you can probably get a room with breakfast for around £100 a night, but that can easily triple or even quadruple if you're booking for popular dates.